Purex

For this multi-platform Purex campaign, motion was the primary driver. The production crew was tasked with capturing an immense library of footage, meaning our windows for still photography were tightly scheduled into the brief moments between video setups. Operating quickly within those slots, we focused on capturing a mix of candid family moments and clean product shots. The objective was to maintain a bright, consistent look that matched the lighting and art direction of the video team without holding up the talent or slowing down the crew's momentum.