Hootsuite

Since Hoostuite launched in 2008, they went from zero users to over 5 million without advertising their product, and have since surpassed the 25 million mark (including none other than Barack Obama). They approached us to shoot a body of work that could be used in upcoming campaigns, to accompany tweets and Instagram posts, and to help continue to engage their sizeable Facebook following. Over two days and using three locations, we shot both professional models and Hootsuite employees - with mascot Owly making a much anticipated appearance.